Link Exchange Management

For smaller businesses and website owners, exchanging links with other relavent websites is one of the only ways to jump start their online business... At least as far as the search engines are concerned. Without quality links from other websites, it is absolutely impossible to rank well in the natural search engine results, without using pay per click advertising.

Link exchanges must be managed expertly. Links from quality, relevant website pages are important, but not as important as being certain that the major search engines have accepted the page where the links will be shown. The last thing a website owner should do is to link into "a bad neighborhood". Linking into websites that have been penalized by Google, as an example, can result in a penalty being transferred to your website.